Half Price Title Loans
with Ideal Lending

The best lender in the Treasure Valley!

Apply Online
Martineau Family

Ideal Lending aka Half Price Title Loans was founded by the Martineau Family in 2012. Our goal is to make access to short-term financing more affordable for Idahoans. We aim to lend the most with the lowest payments, all while providing the best service!

We charge less than other title lenders.

No/bad credit? No problem!

Refinance your loan at HALF the rate!

Need a Title Loan in Idaho? Come See Us!

Stop in and see the difference at one of our (6) title loan locations! We are spread across Idaho with conveniently located loan stores in Post Falls, Fruitland, Nampa, Boise, Twin Falls, and Idaho Falls.



4213 W Chinden Blvd.
Garden City, ID 83714

  • Mon – Thurs 10 AM – 6 PM
  • Friday 10 AM – 7 PM
  • Saturday 10 AM – 3 PM



104 W Washington Ave.
Nampa, ID 83686

  • Mon – Thurs 10 AM – 6 PM
  • Friday 10 AM – 7 PM
  • Saturday 10 AM – 3 PM

Fruitland / Ontario


1610 N Whitley Dr.
Fruitland, ID 83619

  • Mon – Thurs 10 AM – 6 PM
  • Friday 10 AM – 7 PM

Twin Falls


136 Blue Lakes Blvd N.
Twin Falls, ID 83301

Idaho Falls


2247 E. 17th Street
Idaho Falls, ID 83404

  • Mon – Fri 10 AM – 6 PM

Post Falls / Coeur d’Alene


3920 W. 5th Ave
Post Falls, ID 83854

  • Mon – Thurs 10 AM – 6 PM
  • Friday 10 AM – 7 PM
  • Saturday 10 AM – 3 PM

Why Borrow From Ideal Lending?

We are the BEST in the Business!

Local Family Business

Keep your money local with our locally-owned, woman-run company. We’ll treat you like family by getting you a title loan Boise, ID residents can count on!

Loan on Anything

We loan on any DMV-titled property, including cars, motorcycles, motorhomes, boats, ATVs, campers, classic cars, and utility trailers.

Best Loans

Bad credit? No problem!
We also have some of the lowest rates of anyone in town. If you have an existing title loan, bring it in and we will refinance it for HALF the interest, guaranteed.

We Have a Heart of Gold

We Understand

Everyone falls on hard times. We want to help you get back on your feet with the most affordable car title loans Boise, ID has to offer!

Kids Welcome!

We have areas for your kids to play while you get the loan that fits your needs!

Want You to Feel Welcome

We want you to feel welcomed at our office. This is why we have drinks and snacks for you every time you visit us!

Get a Quote Today!

We would love to help you achieve your goals! Fill out our form and we will contact you with a quote!

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