We charge less than other title lenders.

No/bad credit? No problem!

Refinance your loan at HALF the rate!

Martineau Family

Ideal Lending aka Half-Price Title Loans was founded by the Martineau Family in 2012. Our goal is to make access to short-term financing more affordable for Idahoans. We aim to lend the most with the lowest payments, all while providing the best service!

Come see us!

Stop in and see the difference at one of our (5) convenient  locations!

Why Borrow From Ideal Lending?

We are the BEST in the Business!


Local Family Business

Keep your money local with our locally-owned, woman-run company.

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Loan on Anything

We loan on any DMV-titled property, including: cars, motorcycles, motorhomes, boats, ATVs, campers, classic cars, and utility trailers.


Best Loans

Bad credit? No problem!

We also have some of the lowest rates of anyone in town.  If you have an existing title loan, bring it in and we will refinance it for HALF the interest, guaranteed.

We Have a Heart of Gold


We Understand

Everyone falls on hard times. We want to help you get back on your feet!


Kids Welcome!

We have areas for your kids to play while you get the loan that fits your needs!


Want You to Feel Welcome

We want you to feel welcomed at our office. This is why we have drinks and snacks for you every time you visit us!

Get a Quote Today!

We would love to help you achieve your goals! Fill out our form and we will contact you with a quote!

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